Gender-sensitive

Gender-sensitive programs acknowledge and consider gender norms, roles and inequalities but do not necessarily involve action to address them. For example, a program to reduce maternal-child transmission of HIV may acknowledge that women may not have the status, rights nor decision-making authority to practice safer sex, insist upon the use of condoms, or adopt safer child-feeding strategies, though they would be encouraged to do so nonetheless (32).

Example: Sport England’s This Girl Can Campaign

Sport England conducted research that revealed a huge difference in the number of men and women participating in sports and found that the major issue that came up was fear of judgement. The This Girl Can campaign features women who sweat and jiggle as they exercise and uses images opposite to the idealized and stylized images that most women see in media.  The campaign aims to get women and girls moving, regardless of shape, size and ability.